Sustainability Practices in Ecuadorian Companies: An Exploratory Analysis from the B Impact Assessment

Abstract

The adoption of business models oriented towards triple impact has become a strategic response by companies to contemporary challenges related to economic, social, and environmental sustainability. However, empirical evidence in emerging economies, especially in companies that have not yet achieved certification, remains limited. This study  analyzes social sustainability practices in Ecuadorian companies interested in the triple impact model but not certified as B Corporations, based on the application of the BIA tool. A descriptive–exploratory methodological approach is adopted, based on information collected in 2024 from 30 companies belonging to the Triple Business Impact Alliance. The analysis focuses on three fundamental social axes: workers, community, and clients. The results show significant advances in labor inclusion practices, engagement with local suppliers, and generation of declared positive social impacts. However, relevant gaps are identified between strategic aspirations and tangible results, particularly in terms of workers' financial security, structured community investment, and comprehensive measurement of negative impacts. It is concluded that, although the analyzed companies demonstrate a progressive orientation towards social sustainability, structural challenges persist that limit the consolidation of business models fully aligned with the principles of triple impact.