Management Decision

MANAGEMENT DECISION MAGAZINE

Management Decision, is a multidisciplinary journal of an academic-scientific type, of the Academic Unit of Administration of the Catholic University of Cuenca, whose vision is to become a peer-reviewed and indexed journal, whose periodicity will be four months, becoming the means of disseminating results of research, through original contributions with theoretical and empirical contributions, carried out by teachers and students from national and international educational institutions, professionals from the public and private sectors, and all those interested in publishing their studies in areas of accounting, administration, marketing and economics as well as in related areas in administrative sciences, always from a managerial approach.

The objective of the magazine is to relate teaching with research and with the link with society, through manuscripts derived from research projects or independent investigations, contributing to the development and improvement of the business fabric and society in general.

Published research papers will be unpublished. The journal reserves the right to check it with its anti-plagiarism system. The authors must present a Letter of Originality that can be found at the following link:

LETTER OF ORIGINALITY MANAGEMENT DECISION MAGAZINE

Vol. 4 No. 10 (2025): Marketing, Empresas y Economía

En el volumen 4 número 10 del año 2025 de la revista Decisión Gerencial se presentan investigaciones que abordan temáticas sobre la influencia de los colores en el proceso de decisión de compra de los estudiantes universitarios; también se presenta un análisis de las PYMES y el uso de redes sociales en la gestión de marketing en Cuenca-Ecuador. Asimismo, se ha abordado factores claves en las exportaciones del sector alimenticio. También se presenta un análisis del riesgo de crédito de las cooperativas ecuatorianas del segmento 1. Finalmente, se presenta la investigación del impacto del branding en la percepción visual y decisión de compra de un vino artesanal con la tecnología Eye Tracking.

Published: 2025-06-24

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